Oct 31

Facebook posted strong third-quarter earnings on Tuesday evening.

The theme of the earnings call was Facebook’s future and how the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.

Facebook’s CFO, Dave Wehner, and CEO Mark Zuckerberg both said that next year Facebook would be making a series of aggressive talent and ad-tech investments that would set it up for a successful future.

But that could mean Facebook’s expenses increase up to 70%.

Zuckerberg also outlined his three-, five-, and 10-year plan for the company.

In summary, he wants to have multiple Facebook products — WhatsApp, Messenger, Search, Video, NewsFeed, Oculus, and Instagram — each connect 1 billion users. Once those have reached mass scale, then he’ll start to aggressively monetize them.

He also wants to improve the advertising experience for brands, particularly on mobile. Facebook will be investing in ways to better target and measure campaigns through data. It wants to help brands measure online to offline sales conversions. Currently, advertisers spend only about 11% of their budgets on mobile, according to Facebook COO Sheryl Sandberg, because the right tools aren’t in place.

Finally, Facebook wants to build the next major computing platform, which Zuckerberg believes could be augmented reality and Oculus. He also wants to bring the internet to more people through Internet.org.

“We’re going to prepare for the future by investing aggressively,” Zuckerberg said.

“The strength of the business today is putting us in a strong position to invest in the future,” Wehner added.

Here’s the transcript of Zuckerberg’s plan, from Seeking Alpha:

On previous calls, you’ve heard me talk about our big company goals of connecting everyone, understanding the world and building the next generation of platforms. These goals are important for us and part of our foundation of our strategy for the next decade, but achieving these will involve many different efforts and steps along the way, some that will be achieved rapidly and others that are going to take longer.

So with that in mind, I’d like to run through our progress this quarter on the different efforts that we expect to deliver a lot of impact over the next three, five and 10 years.

Let’s begin with our three-year goals. Over the next three years, our main goals are around continuing to grow and serve our existing communities and businesses and help them reach their full potential.

When you look at the size and engagement of our community, our progress remains very strong. 864 million use Facebook every day and across our core products, we continue to see huge engagement. For example around 700 million people now use Facebook Groups every month. Achieving this scale shows that we’re delivering experiences for the way that people want to share and connect.

Another example is our progress on public content. Last quarter I talked about how we’re working to connect people around important public moments and personalities on Facebook. This quarter we’ve continued to build on our results and there are now more than 1 billion interactions every week between public figures and their fans on Facebook.

The investments we have made in video have also played a big part here. This quarter we announced a new milestone for video on Facebook achieving 1 billion video views, a day of made of videos. During the summers the ice bucket challenge drew more than 10 billion video views by 440 million people which is a good sign of how far our video product has come.

Instagram has also made a lot of progress this quarter. In August, the Instagram team launched Hyperlapse, a standalone app for time lapse of videos on iOS. The team has also invested heavily in improving the speed and performance of Instagram on Android. This has helped drive Instagram’s strong international growth which in some countries has achieved more than 100% year-over-year growth. Globally, people using Instagram now spend around 21 minutes a day on average using the app. This is a strong figure compared to the industry and a good sign that Instagram’s strategy is on the right path. Our other big focus over the next three years is to continue to serving businesses well and creating a lot of value for marketers.

As our results show, our approach here is working. To continue delivering value for businesses, we work to improve the quality of ads and news feed by reducing low quality content and improving our targeting to show more timely and relevant content. We’ve also made some big advances in our ad tech, most importantly the launch of our new Atlas platform. Atlas offers marketers a lot of new capabilities to help reach people across devices, platforms and publishers as well as improving measurement in online campaign. We’re very excited for the future of Atlas and Cheryl is going to talk more about this in a moment.

Next, let’s talk about our strategy over the next five years. Over the next five years, our goals are around taking our next generation of services, Instagram, Messenger, WhatsApp and Search and helping them connect billions of people and become important businesses in their own right.

One big priority for us here is messaging. And continuing to build and grow Messenger and now WhatsApp as well as great services. This quarter we made an important change to our mobile messaging efforts by transitioning people to Messenger on iOS, Android and Windows Phone. We believe that this change allows us to offer a better and faster messaging experience on mobile, and our data shows that people who use Messenger, usually respond to messages about 20% faster.

This month we also completed our acquisition of WhatsApp. I’m excited to be working with this team and John to join our Board. WhatsApp continues to be on a path to connect more than 1 billion people around the world and we’re going to be working into accelerate their efforts here. Another key part of our strategy is helping developers to build more great social experiences on our platform.

Over the next few years, our goal is to make Facebook a cross-platform platform that allows developers to build, grow and monetize their apps across every major mobile platform. We’ve continued to make good progress here. This quarter, we opened our audience networks to all developers and publishers, allowing over 1.5 million advertisers on Facebook to extend their campaigns across mobile and for developers to begin monetizing their apps.

We’re also excited by the continued adoption of App Links, our deep-linking technology for mobile apps. App Links is now used by hundreds of apps across iOS, Android and Windows phone and in just the past six months, the developers have created links to more than 3 billion individual destinations in these apps.

Now let’s talk about how we’re approaching our goals over the next 10 years. For the next 10 years our focus is on driving the fundamental changes in the world that we need to achieve our mission, connecting the whole world, understanding a world with big leaps in AIs and developing the next generation of platforms, especially in computing.

This is a very big period, a very busy period for our efforts with Internet.org. In July we worked with Airtel to launch the Internet.org app in Zambia. This provides free data access to a set of basic internet services for health, education, employment and communication. The results from this are very encouraging. We’ve already heard a lot amazing stories about how people are using the internet to add value to their lives. We hope to bring the Internet.org app to many more countries soon.

Over the last few months, I’ve also travelled to several countries and met with policy makers, key distributors and people and communities that are coming online for the first time. Increasingly industry and governments are seeing expanding internet access as one of their core priorities. This is positive development for our work with Internet.org in our long-term goal of connecting everyone in the world.

Finally, let’s talk for a minute about our progress of Oculus. As I’ve said before, with Oculus, we’re making a long-term bet on the future of computing. Every 10 to 15 years, a new major computing platform arrives and we think that virtual and augmented reality are important parts of this upcoming next platform. This quarter, Oculus continued to make progress towards this vision.

In September, the first Oculus developer conference took place, where we announced a new prototype VR headset on the path of a consumer version of the Rift. We continue to see a lot of excitement in the developer community and we’ve now shipped more than 100,000 of Rift developer kit to over a 130 countries. It’s still early for Oculus but we are encouraged to see the variety of apps and games being developed for this platform.

Internet.org and Oculus are just two of the huge opportunities ahead. Our efforts here will take longer to achieve their full impact, but we’re going to continue preparing for the future by investing aggressively. So that’s how we’re approaching our strategy over the next three, five and 10 years, while focusing on our big goals of connecting everyone, understanding the world and building the next generation of platforms.

This has been a quarter with strong results. I want to thank the entire Facebook community, our employees, our partners and our stockholders for their continued support. Because of your contribution, Facebook continues to grow in strength and to create greater value in the world for people, partners and businesses. We have a long journey ahead, we’re on the right path and I’m excited about the progress that we’re making.

Thank you for reading and stay tuned for more!

Need a place to start? Click here and learn how to build assets.

Just because you read the whole article there is a free gift waiting for you

*Click HERE and it’s a hidden download (here is a hint – think exit….)

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our bloghttp://www.businessexpertsonline.net
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Alyson Shontell.
From Business Insider
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Oct 30

Do you ever wonder how to increase businesses and reduce costs? Or creating the type of promotion your clients won’t forget?  The answers for these questions might be simpler than you think.  We have been using a low cost high converting strategy to grow our business in different countries from Europe to Asia and the results were impressive. We highly suggest you dive into learning more about Solo Ads. But wait what is solo ads?

Solo Ads are an email based advertising program agreed between two marketers or organizations to reach out to a list of subscribers that are registered to either one of them for a fixed price or performance based agreement.

Watch the video bellow and learned how this strategy can positively influence your business.

 

Thank you for watching and stay tuned for more!

Need a place to start? Click here and learn how to build assets.

Just because you watched  the whole video there is a free gift waiting for you

*Click HERE and it’s a hidden download (here is a hint – think exit….)

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our bloghttp://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

 

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Oct 29

Hello and welcome to our series of video with PHC-BR. Today I answered to Victor’s questions about online marketing strategies we use currently in our businesses.

First question: Should I build an e-mail list for my business?

Second question: How often should I -email my subscribers?

Watch the video bellow to find the answers for these questions:

Thank you for watching and stay tuned for more!

Need a place to start? Click here and learn how to build assets.

Just because you watched  the whole video there is a free gift waiting for you

*Click HERE and it’s a hidden download (here is a hint – think exit….)

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our bloghttp://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

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Oct 28

Freelancing on the side is a great way to make a little extra cash or pursue a hobby. But for some passionate creatives and entrepreneurial types there comes a time when they wonder if they should make the move to full-time freelancing .

Deciding to quit your day job and freelance full-time is scary. I should know. I just quit a great full-time job to freelance. But I decided that the benefit of being able to work for myself on projects that I love would be worth the risk.

You can do it, too. With the right amount of preparation, information and courage, you will be ready to quit your day job and commit to a full-time freelancing career. Here are the steps to take to get started.

1. Have a vision.

The first obstacle on the road to starting a freelance business is the largest: overcoming the mental hurdle that’s telling you, “You can’t and you won’t do it.”

To overcome that imposter syndrome (the idea that you’re masquerading as someone you’re not and aren’t worthy), show yourself that freelancing can be reality. Your idea isn’t a whim; it is a business plan. Start the process by establishing a business name and creating a vision for your company brand.

In The Art of the Start, Guy Kawasaki suggests asking, “Why am I starting this organization? Why should customers patronize it?”

This will help you create a mental picture of your business and give yourself a clear, real path to follow.

2. Decide on a form of business.

You can operate your freelance business as a sole proprietorship as an unincorporated business run entirely by one individual. Or you can set up a legal entity for your business, such as a limited liability company or corporation.

Many freelancers choose to set up an limited liability company as it bestows the benefits of a legal entity without the complexities of a corporation. Consider your business goals and educate yourself on the types of benefits that come with each business type. Then set the wheels in motion and set up your business.

You can decide to change the form of business later, but it’s good to have a plan from the start so you can properly arrange the accounting and tax plan.

3. Create marketing materials.

Lay the groundwork by developing marketing materials. This way you can start to establish buzz before officially launching the firm. At a minimum, set up a website, create Twitter and Facebook accounts and order business cards.

As you begin to tell family, friends and contacts about your new venture in the weeks or months before the launch, you will want to have materials that inform them about it.

Start networking and building interest right away. You may be surprised by the referrals that family and friends can generate when they fully understand your business and know where to send potential clients.

4. Prepare a portfolio.

Never launch a freelancing career before you have experience creating the products or providing the services you plan to sell. Wait to launch until you have multiple quality samples of the work you will sell.

If you can’t compile a portfolio of samples that accurately represent your work, then push the brakes. A portfolio will be instrumental in marketing your products and services, so be sure you have quality work to show off beforehand.

Generating samples for your portfolio isn’t hard, but it might take time and resources. If you have no paid assignments or previous work to put in a portfolio, create some. Offer your services for free or just manufacture some generic samples in your free time.

5. Set up financial processes.

Before the work starts rolling in, be sure you’re prepared for it. Set prices, create invoice templates, establish an accounting plan and consider how much to set aside for taxes.

It’s easier to keep up with your accounting along the way than to deal with it all later. So create processes so you can start off by keeping organized financial records.

6. Secure a few clients.

While working at other jobs, set aside time after work and on weekends to build up a clientele for the future. Building an a initial client base and starting to put some cash in the bank is a must for beginning freelancers.

You don’t have to fully launch your business to find clients. Tap into your network and ask friends, family and colleagues for referrals. That will help you bring in some initial work to get started.

7. Believe in yourself.

The whole venture starts with your believing in yourself and that’s the ultimate consideration through the whole of it. If you doubt your ability to find success, you won’t find it.

The weeks leading up to my final decision to quit my job, I had many moments of panic. I would find myself questioning my abilities and doubting whether I had what it takes to really work for myself. But instead of letting those thoughts get the best of me, I would shift my attitude.

I would think about other successful freelancers, business owners and entrepenuers I knew. I wouldn’t indulge in my old way of thinking and say, “I can’t do what they do.” Instead I would say, “If they can do it, why can’t I?”

Everyone has to start somewhere, so acknowledge your doubts, then overcome them. It takes practice, but it’s an important practice. There’s no way you can sell something to clients that you haven’t first sold to yourself.

So be sure that you’re completely mentally invested in your full-time freelancing business before quitting your day job.

These steps can be completed while you continue to work at your a day job. Focus on accomplishing each of these hurdles and then you’ll be ready to launch your full-time freelancing career with the necessary resources, confidence and courage.

Thank you for reading and stay tuned for more!

Need a place to start? Click here and learn how to build assets.

Just because you read the whole article there is a free gift waiting for you

*Click HERE and it’s a hidden download (here is a hint – think exit….)

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our bloghttp://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

Contibutor: Raubi Marie Perilli
Digital Marketer, Writer, Founder of Simply Stated Media
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Oct 27

“The biggest thief of all is hope.”
—Rich dad

Robert Kiyosaki  often say ‘hope’ is a four-letter word. I say this because so often people hope and pray, but do not take action. People often mistake hoping as a form of action.

Rich dad used to say, “People who cannot find an investment today gamble on the promise of tomorrow. They count on hope rather than intelligence. They have dreams, so they buy lies.” This is a big problem with hope. Hoping can often turn people into victims.

While I do not like the word ‘hope’, I do think you need to be positive. How can you dream without focusing on a positive mindset? How can you be an entrepreneur and overcome all the obstacles that come with it, without the strength that comes from your dreams and passion?

In last week’s blog Matt Clark talked about not being perfect. This week our featured entrepreneur guest speaks about being positive and using the spark of optimism to your advantage:

There are times when you get an idea in your head and it really motivates you. It could occur as you watch a movie about a subject that you really relate to, or hear a motivating story, or maybe something just happens in your life, something as simple as your child saying something to you. Any of those ordinary kinds of things may light this spark of optimism so bright that you’re not thinking about what couldn’t work. You’re not thinking that this may not happen, or this may not be the best idea, or any of that kind of negative thinking.

All you’re thinking about is the goal. You’re wondering, dreaming about what your life would be like if you achieved that goal. Because you’re thinking about yourself in that setting, it makes you very optimistic for what may be an extremely short period of time, maybe only a couple of minutes. When anything uplifting happens in your life, you’re going to use that spark of optimism to your advantage.

Almost everybody, myself included, finds that the sparks of optimism are great, but they’re fleeting. You have an optimistic thought, but then you start thinking, oh, that’s not very realistic. The negative thoughts start to flood in. You think of all the bad things that could happen. You think this might not work out as I planned. You even think, who am I to do this? Those kinds of doubts are your fears manifesting themselves in your head based other people’s experiences or even your own past failures.

So before all that negativity sets in, use your spark of optimism to your advantage and take some action that you can’t retreat from. When you’re feeling optimistic and you want to lose weight, then call up a friend who’s in good shape and plan to do a 5K run with her in a couple of months. This works especially well if it’s somebody that you really don’t want to let down, or somebody that you can’t let down, and don’t want to give any excuses to. Now you’ve committed to somebody that you can’t turn back on.

All of a sudden, you’ve committed to something that you wouldn’t normally commit to. Usually you’d sit there and deliberate, think about it, and think about all the bad things, all the doubts, fears, and all that kind of mental garbage. Now you’re committing to something that you cannot turn back on. You have no choice but to follow through with it. Even if you start thinking of the doubts and fears, you don’t have a choice now because you really don’t want to let down your friend.

When you have that spark of optimism, don’t let it go to waste. When you’re feeling good, use that to your advantage. Commit to something to somebody you can’t turn back on.

What Matt is saying is very important. Use your hope and optimism to generate ACTION. That action is to find someone to hold you accountable. Entrepreneurism is all about action, achieving goals and realizing your dreams.

Entrepreneurism is the fastest way to build wealth. Rich dad would say that you build wealth through business; you keep wealth through real estate. So dream and hope and embrace that spark of optimism. Let it propel you into action and financial freedom.

Thank you for reading and stay tuned for more!

Need a place to start? Click here and learn how to build assets.

Just because you read the whole article there is a free gift waiting for you

*Click HERE and it’s a hidden download (here is a hint – think exit….)

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our bloghttp://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

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Oct 26

According to Robert Kiyosaki being an entrepreneur takes a different mindset for success

I launched my nylon and Velcro surfer wallet business in 1976. Two friends and I started it from scratch, part-time, while working full-time for Xerox. I knew I could not stay with Xerox for long because the business was beginning to take off and more and more time was required.

For me, the hardest part of becoming an entrepreneur and starting a business was dealing with what my friends, family and co-workers would say or think. For me, that was the hardest job of all.

Are entrepreneurs crazy?

I can still remember telling a few of the people at the office that I would soon have to quit my job at Xerox and run the surfer wallet business full-time. “You’re crazy!” said one of the more senior salespersons. “You’re going to fail.”

“You know how many people want to work for Xerox?” said another senior salesperson. “You have a great job, great benefits, good pay and lots of promotion opportunities. If you keep your nose clean, someday you could be a sales manager. Why would you risk losing such a great job?”

“You’ll be back,” said another salesperson. “I’ve seen countless people like you. People who think they’re hot shots. They leave the company, fail and come back with their tail between their legs…if they have any tail left.”

The group of six salesmen and two saleswomen laughed with that comment and went on talking about the new copier the company was coming out with, and after that they talked about who was going to win the baseball game that night. I realized I had talked to the wrong people about my business and about my dreams. I realized I was talking to people who would pull me down rather than push me up.

Entrepreneurs have a different mindset

How many times have you heard people say some of the following statements?

  • “I wish I could quit my job.”
  • “I’m tired of going from job to job.”
  • “I wish I could make more money, but I can’t afford to quit and start all over with a new company. And I don’t want to go back to school and learn a new profession.”
  • “I’m working hard, but the only people getting rich are the owners of the company.”
  • “I’m working hard, but I’m not getting ahead financially. I’ve got to start thinking about retirement.”
  • “I can’t keep working this hard. I’m getting too old for this.”

These are often statements made by individuals trapped in the employee or self-employed quadrant of the CASHFLOW Quadrant. Deep down, many people want more than they have in life, not just more money, but also more freedom, more control, and more happiness.

Entrepreneurs are able to not just acknowledge these feelings but to also do something about them. They really do quite their job to follow a dream, and they don’t look to another job to bring the fulfillment they’re looking for.

In short, they have a different mindset—and they act on it.

A little bit crazy

So, yes, to most people, entrepreneurs are a little bit crazy. But then again, it’s all a matter of perspective. To me, it’s crazy to deny yourself an opportunity to pursue your dreams because of your fears, to choose safety over happiness.

And after all, as one of my favorite Apple ads reminds us, “The people who are crazy enough to think they can change the world, are the ones who do.”

Here’s to the crazy ones. Could that be you?

https://www.youtube.com/watch?v=TM8GiNGcXuM

Thank you for reading and stay tuned for more!

Need a place to start? Click here and learn how to build assets.

Just because you read the whole article there is a free gift waiting for you

*Click HERE and it’s a hidden download (here is a hint – think exit….)

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our bloghttp://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

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Oct 25

I am a motivated person with the power to visualize my goals and make them come true. I am here to share some great content with you about how to increase your profits by using some of my Twitter KILLING Marketing Strategies.
But first I would like to show you a guide to help you increase the amount of  traffic on your website:
> Daily Visualization and meditation on your goals
> Income Producing Activities
> Personal Development
> Mastermind with other Leaders
> Cultivate the expectation of Leadership

10 Ways to succeed with Twitter blue print.

For all the business owners out there who are struggling to understand the benefits from Twitter. I have made a blue print for you where you can take immediately action and start growing your business.

1. Keep your Tweets on a excel sheet. It’s easy to organize and it will save you some time.
2. Register on www.socialoomph.com. Social oomph it’s a great tool to Boost your social media productivity and save you time.
3. Make a video about social oomph and how it could be helping you saving time, instead of you having to log in every time you want to tweet.
4. Tweet something about your niche with an ad link. ( e.g. if you do not have any article or blog that add value to others you can take a look at this website: http://ezinearticles.com/ )
5. Tweet a quote. (e.g. You can use this website to inspire others: http://thinkexist.com/quotes/ )
6. Content = articles. From the moment you learn something you must immediately apply and share your knowledge and opportunities with others. You can write a small article about what you have learned or post a blog on the subject.
7. http://www.betternetworker.com/ . This website has a large amount of content that you should definitely take some time to learn. Your business will certainly skyrocket after you check some of their content.
8. Write an article on Twitter Marketing. E.g. you can take this text you are reading right now as an example of Twitter Marketing.
9. DM stands for Direct Messages. It’s good to keep in touch with your followers. Remember you are in Twitter to meet people.
10. Un-follow those who are not following you. Here is a great website where you can see those who are not following you: http://friendorfollow.com . Why do you need to un- follow people? Simple It ‘s because Twitter does not allow you to have less than 10% of your following list.
In order for you to become more efficient in your business create a DMO – Daily Method of Operations and commit to do it every day and you cannot go wrong.

Thank you for reading and stay tuned for more!

Need a place to start? Click here and learn how to build assets.

Just because you read the whole article there is a free gift waiting for you

*Click HERE and it’s a hidden download (here is a hint – think exit….)

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our bloghttp://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

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Oct 24

Welcome to our series of videos on Business Strategies. Here you will find strategies we use, books we read, videos we watch that can benefit you, your team, your product/service and your team.

Today I’d like to  share how one book has caused a tremendous impact in our business. Watch this short video and learn how to apply this for your business:

 

Need a place to start? Click here and learn how to build assets.

Just because you watch the whole article there is a free gift waiting for you

*Click HERE and it’s a hidden download (here is a hint – think exit….)

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our bloghttp://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

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Oct 23

In 14 years, Sara Blakely went from being a door-to-door fax machine salesperson to one of the youngest self-made woman billionaires in the world, according to Forbes.

At the Forbes Under 30 Summit in Philadelphia, Blakely shared how she built the Spanx brand, starting out with just $5,000 in savings and no experience in retail or manufacturing.

“In my case, it’s surprising how small the change needs to be to be very disruptive,” Blakely said, describing the moment in which she cut off the feet of tan pantyhose to wear under white pants.

Here are some of the top takeaways from Blakely’s speech at the Under 30 Summit:

No. 1: Don’t worry about doing things the ‘right way.’

“I had no idea how it was supposed to be done, and if you have no idea how it’s supposed to be done, you will end up being disruptive,” Blakely said. “The key is you have to … embrace not knowing.”

No. 2: Don’t get discouraged.

The road to Spanx was not a smooth one. Blakely, who grew up wanting to become a lawyer and majored in legal communication, said she failed the LSAT twice, and ended up working as a Chipmunk at Disney World.

“I made my family super proud with my college degree,” she said, helping children onto rides in a brown costume. Blakely then spent seven years selling fax machines door-to-door, before she finally got Spanx off the ground.

No. 3: Show up in person.

Blakely couldn’t get hosiery manufacturers to take her seriously on the phone, so she got in her car and drove to North Carolina to pitch her idea in person.

“Two and a half to three weeks later I got a call from a manufacturer in Charlotte, North Carolina who said, ‘Sara, I have decided to help make your crazy idea,’” Blakely said.

And when she perfected the first Spanx product, Blakely convinced the buyer at Neiman Marcus in Dallas to give her ten minutes of her time, if Blakely bought her own ticket to the office. After the brief meeting (which included an in-person demonstration in the bathroom), the buyer placed an order for seven Neiman Marcus locations.

No. 4: Be the person that cares the most.

Blakely said other hosiery manufacturers weren’t talking to real women, instead sizing products by putting them on plastic boards.

“I realized at that moment that it felt like nobody cared … I do not have the most money in the industry, I do not have the most experience in the industry, but I can raise my hand and [say], I care. I care the most and what can I do by caring more than anyone else does about the customer?” Blakely said.

Blakely said she spent two years actually standing in department stores selling Spanx and talking to shoppers.

“I got all my next best ideas by listening to the women and the customers,” Blakely said.

No. 5: Fake it till you make it.

Right after Spanx began selling in Neiman Marcus, Blakely got a call from Oprah’s team that they wanted to film her for a segment on Oprah’s favorite products. At that point, Blakely didn’t have any employees and was working from her apartment, so she called a woman who worked at Mailboxes Etc. and her friends in the neighborhood.

“They came over, we sat in a circle on my floor, and that was my staff meeting on the Oprah Winfrey Show,” Blakely said.

No. 6: Keep a sense of humor.

“Make sure you have fun, enjoy the ride … the mistakes are what make you memorable,” Blakely concluded.

Do you resonate with any of these points made by Sara Blakely? If so what are you passionate about it?  Follow your instincts and  start your entrepreneurial path by reading this report. Click here to read report.

Just because you read the whole article there is a free gift waiting for you

*Click HERE and it’s a hidden download (here is a hint – think exit….)

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
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source: http://www.entrepreneur.com/

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Oct 21

My recommendation of today  is to eat at the restaurant Sol da Terra. Overlooking the green area park next to the Jaguar Cave in Vitória the restaurant welcomes groups who play guitar and violin during the warm lunch.  At the buffet , are distributed salads, and dished made with organic ingredients grown within the state of Espírito Santo.  You won’t regret.

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our bloghttp://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

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