Jul 23

Welcome to our series of videos on Business Model Canvas. Today we are going to talk about the second building block Value Propositions and how to fill your Canvas Business Model by answering a few simple questions.

The Value Propositions building block describes the bundle of products and services that create value for a specific Customer Segment. This building block is the reason why customers turn to one company over another. It solves a customer problem or satisfies a customer need.

Some Value Proposition may be innovative and represent a new or disruptive offer. Others may be similar to existing market offers, but with added features and attributes.

Value Propositions
a) What value do we deliver to the customer?
b) Which one of our customer’s problems are we helping to solve? Which customer needs are we satisfying

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Pedro Marques
PHC-BR International
Skype: chagas-es

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