Jun 17

Once you identify the reason why you started your business the second most important thing to understand is actually the first building block of The Business Model Canvas.

The Customer Segments building block defines the different groups of people or organizations an enterprise aims to reach and serve.
An organization must make a conscious decision about which segment to serve and which segments to ignore. Once this decision is made, a business model can be carefully designed around a strong understanding of specific customer needs.

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Pedro Marques
PHC-BR International
Skype: chagas-es

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