Aug 11

Welcome to our series of videos on The Business Model Canvas, today we will talk about the fifth building block Revenue Streams.   The Revenue Streams Building Block represents the cash a company generates from each Customer Segment (cost must be subtracted from revenues to create earnings)

Each Revenue Stream may have different pricing mechanisms, such as fixed list prices, bargaining, auctioning, market dependent, volume dependent, or yield management. A business model can involve two different types of Revenue Streams:

1- Transaction revenues resulting from one-time customer payments

2- Recurring revenues resulting from ongoing payments to either deliver a Value Proposition to customers or provide post-purchase customer support.

Successfully answering these questions will allow your firm to generate one or more Revenue Steams from each Customer Segment:

  • For what value are our customers really willing to pay?
  • For what do they currently pay? How are they currently paying?
  • How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?


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Pedro Marques
PHC-BR International
Skype: chagas-es

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