May 13

 

The Customer Relationship Building Block describes the types of relationships a company establishes with specific Customer Segments. A company should clarify the type of relationship it wants to establish with each Customer Segment. Relationships can range from personal to automated. Customer relationships may be driven by the following motivations:

 

  1. Customer acquisition
  2. Customer retention
  3. Boosting sales (up selling)
  4. While you are filling in you Business Model Canvas make sure to ask yourself these questions:
  • What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
  • Which ones have we established?
  • How costly are they?
  • How are they integrated with the rest of our business model?
  • If you enjoyed this post please comment and share if you want more content like this.

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Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our bloghttp://meetpb.com/growyourbusiness/
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Aug 04

The Customer Relationship Building Block describes the types of relationships a company establishes with specific Customer Segments. A company should clarify the type of relationship it wants to establish with each Customer Segment. Relationships can range from personal to automated. Customer relationships may be driven by the following motivations:

  • Customer acquisition
  • Customer retention
  • Boosting sales (up selling)

While you are filling in you Business Model Canvas make sure to ask yourself these questions:

  • What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
  • Which ones have we established?
  • How costly are they?
  • How are they integrated with the rest of our business model?

If you enjoyed this post please comment and share if you want more content like this.

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Watch our blog: http://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

 

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Jul 24

 

Welcome to our series of videos on The Canvas Business Model. Today we are going to talk about the third building block Channels.

The Channels Building Block describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition.  Communication, distribution, and sales Channels comprise a company’s interface with customers. Channels are customer touch points that play an important role in the customer experience.

Answer these questions while you fill in the Channels:
a) Through which Channels do our customer segments want to be reached? How are we reaching them now?
b) How are our channels integrated? Which ones work best?

Did you gain value from this blog? If so, I would greatly appreciate a comment below and a click on the Facebook Like Button!

 

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Read our blog: http://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

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Jul 23

Welcome to our series of videos on Business Model Canvas. Today we are going to talk about the second building block Value Propositions and how to fill your Canvas Business Model by answering a few simple questions.

The Value Propositions building block describes the bundle of products and services that create value for a specific Customer Segment. This building block is the reason why customers turn to one company over another. It solves a customer problem or satisfies a customer need.

Some Value Proposition may be innovative and represent a new or disruptive offer. Others may be similar to existing market offers, but with added features and attributes.

Value Propositions
a) What value do we deliver to the customer?
b) Which one of our customer’s problems are we helping to solve? Which customer needs are we satisfying

Did you gain value from this blog? If so, I would greatly appreciate a comment below and a click on the Facebook Like Button!

 

Pedro Marques
PHC-BR International
Skype: chagas-es

Click here to work with me personally.

Check our website: http://www.phcbrinternational.com
Read our blog: http://www.businessexpertsonline.net
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR

Share
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