May 03


Welcome to our series of videos on The Business Model Canvas. Today we are going to talk about the third building block Channels.

The Channels Building Block describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition. Communication, distribution, and sales Channels comprise a company’s interface with customers. Channels are customer touch points that play an important role in the customer experience.

Answer these questions while you fill in the Channels:
a) Through which Channels do our customer segments want to be reached? How are we reaching them now?
b) How are our channels integrated? Which ones work best?

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Thank you for watching  and stay tuned for more!

Need a place to start? Click here to learn how to build assets.

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Pedro Marques
PHC-BR International
Skype: chagas-es

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