The Customer Relationship Building Block describes the types of relationships a company establishes with specific Customer Segments. A company should clarify the type of relationship it wants to establish with each Customer Segment. Relationships can range from personal to automated. Customer relationships may be driven by the following motivations:
Customer acquisition
Customer retention
Boosting sales (up selling)
While you are filling in you Business Model Canvas make sure to ask yourself these questions:
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established?
How costly are they?
How are they integrated with the rest of our business model?
If you enjoyed this post please comment and share if you want more content like this.
Need a place to start? Click here to learn how to build assets.
Just because you watched the whole video there is a free gift waiting for you
*Click HERE and it’s a hidden download (here is a hint – think exit….)
Pedro Marques
PHC-BR International
Skype: chagas-es
Click here to work with me personally.
Check our website: http://www.phcbrinternational.com
Watch our blog: http://meetpb.com/growyourbusiness/
Like our page: https://www.facebook.com/PHC.BR.International
Follow us: https://twitter.com/PHC_BR