The Customer Relationship Building Block describes the types of relationships a company establishes with specific Customer Segments. A company should clarify the type of relationship it wants to establish with each Customer Segment. Relationships can range from personal to automated. Customer relationships may be driven by the following motivations:
Customer acquisition
Customer retention
Boosting sales (up selling)
While you are filling in you Business Model Canvas make sure to ask yourself these questions:
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established?
How costly are they?
How are they integrated with the rest of our business model?
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